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The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism

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The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism

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    Available in PDF Format | The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism.pdf | English
    Bob Conrad (Author)
An examination of the shifting landscape between public relations, journalism and new media. The Good, The Bad, The Spin looks in detail at the current state of the news media, the public relations profession, crisis communications practices, science and emerging social media technologies. 'Includes important tips and lessons learned from a variety of fascinating examples. Read it to learn or read it for pure entertainment.' -Judy Strauss, Ph.D., Marketing Professor, University of Nevada, Reno, co-author, Radically Transparent: Monitoring and Managing Reputation Online.
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*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

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PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 92 pages
  • Bob Conrad (Author)
  • CreateSpace Independent Publishing Platform (1 Dec. 2010)
  • English
  • 5
  • Business, Finance Law
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