The 2011-2016 Outlook for Frozen Rice Dishes in Japan
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in Japan). This study gives, however, my estimates for the latent demand, or the P.I.E., for frozen rice dishes in Japan. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of Japan. For each prefecture, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.
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