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Euromarketing (Practical Guide for Companies)


Euromarketing (Practical Guide for Companies)

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    Available in PDF Format | Euromarketing (Practical Guide for Companies).pdf | English
    The European Commission (Author)
Based on original research carried out by the European Commission, this book uses real-life case studies to develop a blueprint showing how companies can expand into new markets within the European Union in a consistent and cost-effective manner. It shapes the research into a practical tool for use by small-to-medium enterprise proprietors and managers by including samples of relevant marketing strategies, with lessons to be learnt: questions designed to help assess an organization's marketing opportunities: and pointers as to how to take full advantage of a market of 370 million people.
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Printable? Yes

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